Unique positioning for the Men's Health Decades of Life
Phil Diver from the Construction Training Centre has tried a novel way to engage the male employees in health promotion.
Using the Foundation 49 Men’s Health Decades of Life material, he has ‘craftily’ made men aware of what to look out for in each Decade of Life by having a poster right in front of their eyes.
Incorporating the Foundation 49: Men’s Health messages into a banner, these posters have been placed strategically in the male toilets in the fitness gyms across the precinct, helping to address male health and well-being in the workplace. With a focus on the building and construction industry this is a good demographic/sector to target men’s health issues.